Social Networking – Roundup

The social networking scene is constantly in flux. Facebook is at the top of the heap right now, but challengers are springing up all the time, hoping to ride the next big wave into a lucrative IPO. Here are some social media sites that are creating a buzz. Google Plus is not included here in this article because it has got more advertisement than the sites mentioned over here.

Five potential Facebook killers

Empire Avenue

Empire Avenue is a stock market simulation social network game that allows users to buy and sell shares of people and websites. It started in February 2010 as an invitation-only closed beta before launching to the public in July 2010. Registration and game play is free.


Color comes out with the following lines:

Take pictures together.Find someone. Party. Play date. Lunch?Simultaneously use multiple iPhones and Androids to capture photos, videos, and conversations into a group album. There’s no attaching, uploading, or friending to do. Share together in a new, moving social network. Just look around.



Foursquare is a location-based social networking website based on software for mobile devices. The service is available to users with GPS-enabled mobile devices such as smartphones. Users “check-in” at venues using a mobile website, text messaging or a device-specific application by running the application and selecting from a list of venues that the application locates nearby. Each check-in awards the user points and sometimes “badges”.

The service was created in 2009 by Dennis Crowley and Naveen Selvadurai. Crowley had previously founded the similar project Dodgeball as his graduate thesis project in the Interactive Telecommunications Program (ITP) at New York University. Google bought Dodgeball in 2005 and shut it down in 2009, replacing it with Google Latitude. Dodgeball user interactions were based on SMS technology, rather than an application.

Foursquare is the second iteration of the same idea, that people can use mobile devices to interact with their environment. As of April 2011, the company reported it had 8 million registered users.As of June 2011, the company reported it had 10 million registered users. The company was expected to pass 750 million check-ins before the end of June 2011, with an average of about 3 million check-ins per day. 50 percent of users come from outside US and also 50 percent of users are male.


Hunch is a website, designed as a collective intelligence decision-making system that uses decision trees to make decisions based on users’ interest. Hunch is building the ‘taste graph’ for the internet, mapping every person to every entity — and their affinity for that entity. The system asks users a series of questions about a topic to help weigh the options. Upon completion of the questions, the user is presented with results, where he or she can agree or disagree with the results to help “train” the system. Users can also add pros and cons about results. Hunch was launched publicly on June 15, 2009, and since then has been fully open and available to the public. The website reached a total worldwide site traffic of 1.2 million unique visitors in February 2010.

Hunch was co-founded by Flickr co-founder Caterina Fake with an 11-person team of MIT graduates. The company is located in New York City. On December 7, 2009, Wikipedia co-founder Jimmy Wales announced that he will be joining as Board Member and advisor.



Article Idea and Image Courtesy – Techworld.

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