So today (May 6-Friday) is Akshaya Tritiya. Akshaya Tritiya 2011 is even more auspicious as it falls on Friday. Akshaya Tritiya, also known as Akha Teej is a Hindu and Jainholy day, that falls on the third Tithi (Lunar day) of Bright Half (Shukla Paksha) of the pan-Indian month of Vaishakha. As per Hindus, this day is ruled by god Vishnu, the preserver-god in the Hindu Trinity.
It is also traditionally celebrated as the birthday of the Hindu sage Parashurama, the sixth Avatar (incarnation) of the god Vishnu. According to Hindu mythology, on this day the Treta Yuga began and the river Ganges, the most sacred river of India, descended to the earth from the heaven. The word “Akshaya” means the never diminishing in Sanskrit and the day is believed to bring good luck and success. It is believed that if you do charity on this day you will be blessed. Nowadays jewellers have turned the purity into a marketing gimmick. The day is considered auspicious for starting new ventures. The legend is that any venture initiated on the auspicious day of Akshaya Tritiya continues to grow and bring prosperity.
The word “Akshaya” means imperishable or eternal – that which never diminishes. Initiations made or valuables bought on this day are considered to bring success or good fortune. Buying gold is a popular activity on Akshaya Tritiya, as it is the ultimate symbol of wealth and prosperity. Gold and gold jewelry bought and worn on this day signify never diminishing good fortune. Indians celebrate weddings, begin new business ventures, and even plan long journeys on this day.